Design is a natural expression of a successful strategy, vividly conveyed through the spaces it creates. For this project, 31Design assumed the role of interior designer. Through a deep dive into brand research and user insights, they interpreted the regional culture and transformed the brand’s iconic “super symbols” into an abstract modern art language. This transformation was achieved through a visually rich sensory experience that is closely linked to the brand’s core values, permeating every corner of the space.

The design team believes that the space’s understated luxury and elegance embody a unique cultural allure, shaped by the exceptional cultural coordinates and aesthetic sensibilities of the target audience. Life itself is seen as an integral part of their life’s work. The space incorporates elements of Haiku architectural design, blending classic Haiku artistry with contemporary elegance. Memories are woven into the urban fabric, while cultural narratives interpret the interplay of Eastern and Western rhythms. Life itself outlines the new dimensions of understated luxury, threading together the diverse cultural connotations with the essence of abstraction, simplicity, and restraint. This creates a captivating and enduring ambiance reminiscent of the smoky, rainy landscapes of the south, evoking the charm and elegance of Jiangnan, as well as the picturesque beauty of the Ten Mile Ocean Farm.